January 22 - May 14.
Michelle Alleyne is an Assistant Professor of Fashion Marketing at Parsons. She has over 25 years experience as a production manager, product developer, traffic manager, trim buyer, etc for major fashion companies such as Ann Taylor, Express, Limited, Liz Claiborne, Macy's, Abercrombie and Fitch, Walmart, and Halston.
This course is an overview of the principles, procedures, and applications involved in successful retailing. It is an extensive examination and study of the functions and structures of retailing and how they serve society. Students explore promotion, global retailing, location, image development and explore new technologies used in successful retail organizations.