January 8 - March 24.
Dr. Daniel Korschun is an Associate Professor of Marketing and award-winning author. He is a fellow of both the Institute for Strategic Leadership and the Center for Corporate Governance at LeBow.
Students in this course analyze the process of discovering new product opportunities and creating new product ideas that are strategically sound. The course covers demand analysis, futuristics, new product strategy, creativity techniques, product evaluation, interacting with research and development departments, and developing a marketing plan.